Report: more than 13 million proximity sensors now deployed globally

Report- more than 13 million proximity sensors now deployed globally
0
Share

Report: more than 13 million proximity sensors now deployed globally

A proximity and beacon data platform has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports.

Demographic predictions argue that 66 percent of the global population will reside in cities by 2050. Currently, 82 percent of the US population lives in urban areas. Location technologies in smart cities thus have the potential to touch billions of people by the middle of the century if trends continue.

Proximity sensors, as defined in the report, include WiFi hotspots and NFC technology, in addition to beacons. The report discusses a range of proximity sensor case studies to illustrate the varied uses of location technologies in urban environments. Among them are the following:

  • New York is deploying more than 1 million sensors to help to monitor data on air quality, traffic and energy consumption.
  • Singapore is using 50,000 sensors and cameras to analyze traffic congestion and crowd density for public transit purposes.
  • Barcelona has installed sensors to help forecast rainfall to control the city’s sprinkler systems and fountains for greater efficiency.
  • San Francisco is implementing “smart parking” to monitor parking patterns and adjust the cost of dynamically-priced meters accordingly.

The report also presents data on the overall state of beacons and sensor deployment. Apple’s iBeacon standard is currently supported by 88 percent of developers being tracked; Google’s Eddystone is supported by 56 percent.

SOURCE: http://marketingland.com/report-13-million-proximity-sensors-now-deployed-globally-206477

Related Posts

Comments are closed.